British Curling's Strategic Principles

The effective delivery of the Performance Plan relies on a number of principles that will guide all of the partners to deliver a performance-centred, athlete-focused programme. The key principles are:

  • The development of superior programmes ensuring athletes are supported with the training environment to win medals;
  • Providing direction and strong leadership within the High Performance Programme, driving to sustain and improve our proven world class delivery;
  • Maintaining quality relationships and trust between the key partners and sponsors;
  • Management of the business of international competitive curling with the application of best practice principles, meeting and exceeding the expectations of the partners;
  • Expressing the story of high performance curling through appropriate public relations and media;
  • Underpinning the principles of openness, transparency, accountability and respect;
  • The programmes will promote equality but will be designed for and delivered to a small number of athletes based on sporting talent in the pursuit of excellence regardless of age, gender, disability, race, religion, sexuality or gender assignation;
  • Work with partner organisations to provide access to high quality training facilities.
Our Mission

To provide world class coaches and support programmes to our world class athletes, leading to a culture of consistent podium performances at a world class level.

News Headlines

GRAND SLAM WINNERS TEAM MOUAT WIN DUMFRIES CHALLENGER

British Curling’s Team Mouat were crowned champions at the Dumfries Challenger Series after beating Team Hess from Switzerland 5-3 in the final Full Story...

GRAND SLAM WINNERS GEAR UP FOR THEIR LAST EVENT OF THE YEAR

Team Mouat are hoping for a cracker of a tournament at the Dumfries Challenger Series this weekend (14-17 December) to round off what has been a Full Story...